Edward Enninful discusses Today's Society: 'A Decline in Tolerance' Than in the 90s.
A serendipitous meeting during a tube journey in 1988 transformed the trajectory of a teenage Ghanaian immigrant to Britain. Discovered for modeling, Edward Enninful was rapidly ushered into the London's vibrant 1990s creative scene, evolving from model to stylist and, while still a teenager, becoming the style editor of the publication i-D.
"It was the peak of the YBA movement – Jay Jopling, Tracey Emin. I met Kate Moss at a casting," he recalls. "Then I met Naomi for a cover, and I felt we’d be great friends. We all mixed across disciplines. Friday bled into Saturday into Sunday. I yearn for that energy."
Although Enninful appears nostalgic, he is in good company. In recent times, a fond idealisation of the 1990s has grown intense. However over the last thirty years, Enninful perceives a significant change. "I believe, we’re less accepting now than we were in the 90s," he says. "It’s not even this country – it’s worldwide."
Shifting Attitudes
This regression is increasingly evident: the resurgence of populist movements, the reaction against so-called "wokeness", and the reinforcement of traditional beauty standards. Replacing the hope of the late 90s, today a more divisive political figure appears as a possible leader. Even, the Union Jack, once an emblem of cultural optimism, has become contentious again.
In Enninful's view, the solution has consistently been to champion culture in all its variety. This was the guiding principle behind his seminal issue as editor of British Vogue in 2017, which served as a celebration of modern Britain, featuring a wide range of cultural icons from literature.
"Individuals with a platform should use it," he comments, discussing those publishing choices. "People often debate about immigration; I could not have had this life if Britain hadn't been a welcoming country, if it refused my family a refuge and an education. That’s the Britain I always loved. I trust this phase will fade."
The Younger Generation's Awareness
He takes comfort in the next generation: "They are far more conscious than we were. They talk about implicit prejudice – I was not even aware what that was."
His formative years would define a pioneering career characterised by fearlessness and inclusivity. Enninful made history as the first man, first black man, first openly gay person, and first disabled gay man of colour to take the helm at British Vogue. His time featured historic front pages showcasing Black models, plus-sized women, older individuals, and individuals from all walks of life. Critically, sales grew.
"To overlook large portions of the population, it’s not just that you’re not being inclusive – it’s commercially unwise," he states.
A New Chapter as a 'Disruptor'
He has since founded his agency EE72 and its flagship publication, 72, his first major project since leaving his former post. He expresses a desire to continue being a "innovator".
"My nature is to challenge the conventional wisdom. I was born and raised in a place where the majority was Black – the doctors, the lawyers, the president. Then we arrived in England, without funds, and I found myself on the margins. I was incredibly timid. My teachers predicted I’d achieve nothing. Me and my brothers were stopped by the police the suspicion laws … this duality gave me a sense of being on the inside and the outside."
In contrast to the stereotype of industry figures as loud and highly strung, Enninful is measured in tone and exudes calm. His path has not been immune to challenges, including openly discussed periods of depression and addiction.
He has also faced serious health issues, having undergone several surgeries on his eyes, now leaving him with impaired eyesight. "I endured such a dark place for two years, not working, fearing I was going to lose my sight. It’s like PTSD; you just exist in a state of dread 24/7. I vowed, if this ever is over, I’m just going to embrace every opportunity that I was so fearful to do. I’m not going to restrict myself to just being an editor or a figure in fashion."
The Tate Britain Exhibition
This drive to fit into a box has propelled him beyond the industry that built his career. He is now curating a significant 1990s exhibition at Tate Britain, bringing together work by a roster of defining artists and photographers from the era. The show, he explains, aims to evoke the decade's artistic collaboration – and highlight those who weren't given adequate attention at the time.
"Institutions sometimes neglected to promote the right artists because they weren't of the expected background," he observes.
This venture itself operates on a unique business model, rejecting traditional advertising in favour of partnership-based projects. "Our approach is, what can we do together? Is it an event, a series? The magazine is a piece within a larger creative platform."
A Testament to Resilience
Now, Enninful stands as one of the world's most influential cultural influencers. His path, he believes, is a testament to the power of pursuing your passions.
How would the younger Edward react to the man he has become? He smiles. "It would be a surprise, but he’d be impressed. In those days I was sceptical of institutions. I never imagined institutions like Tate were within my reach."
He reflects. "Nothing is assumed. We were displaced, we left our homeland. I almost lost my vision. So there is no room for fear. People have counted me out my entire life. But no obstacle is too great once I’ve set my intention to do something."